TORKUMA/ELLA VETINARY SERVICES NIG LIMITED

Companies in this industry employ licensed veterinary practitioners and provide medical and health care services for animals. Major companies include Medical Management International, National Veterinary Associates, and VCA (all based in the NIGERIA), as well as other Vets institutes around the country.

Competitive Landscape

Demand is driven mainly by the number of cats and dogs kept as pets, which is affected by demographics and economic conditions. The profitability of an individual clinic depends on marketing skills, reputation, and the range of services the practice offers. Large practices enjoy economies of scale in marketing as well as better access to capital to invest in onsite diagnostic equipment. Small practices can compete effectively by specializing in particular animals or types of treatment, or by serving an exclusive area. The Nigerian industry is highly fragmented: the 50 largest companies account for about 15% of revenue.

Products, Operations & Technology

Animal hospitals and clinics treat injuries and diseases but derive most revenue from animal health procedures like neutering and spaying, vaccinations, and regular checkups. Some animal hospitals also bathe, groom, board, and provide testing services. Routine examinations and nonsurgical treatments each account for about 25% of industry revenue; surgical procedures and lab services, about 15% each. Merchandise sales (pet food, vitamins, and accessories) and pet care services (grooming and boarding) each account for about 10%.

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